development with Direction

Know what to work on, why it matters, and what comes next. At Pure Skills Development, assessments guide personalized training through coach led small-group PODs, private lessons, strength and conditioning, mental performance, neuromotor training, nutrition seminars and ongoing feedback.

Build your skills. Grow your confidence. Take ownership of your development.

North Billerica, MA • All Athletes. All Teams. All Organizations. Always Welcome.

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Developing the whole athlete

Developing the whole athlete

Skill Development for all areas: Hitting, Fielding, Pitching, Catching. Small Group training and private 1 on 1 intensives. Also offering Camps, Clinics and Specialty events.
Strength & Conditioning, mobility, sport specific movement training.
Neuromotor training drills focused on hand/eye coordination, decision making, reaction time, movement awareness and performance under pressure.
Peak Flow: Mental Performance. Learn skills like accountability, resilience, reset routines, habits and routines of excellence.
Learn how to take care of your body by eating right and recovering well.

COMMUNITY OVER COMPETITION.

Your team jersey belongs here.

PSD welcomes athletes from every team and organization. We complement team practices with individualized development, purposeful coaching, and a community where players support one another’s progress.

Challenge. Impact. Empower.

Meet our coaches

Brian LaClair - Founder / Executive Director / Coach

Brian laclair

Founder & Executive Director

  • More Than 30 Years of Coaching & Player Development Experience

  • Founder of Pure Skills Development

  • Founder & Director of Player Development for Stars New England Fastpitch

  • NCAA Division III Assistant Softball Coach & Pitching Coach

  • Former High School Head Junior Varsity Softball Coach

  • Former National-Level 18U Travel Softball Assistant Coach

  • Foster Fastpitch Level 1 Certified Pitching Coach

  • Mental Performance Mastery Certification Through Brian Cain

  • Experience in Pitching Development, Video Analysis & Individualized Training

  • Former Four-Year Collegiate Varsity Baseball Player

Lily Rivera - Director of Player Development / Coach / Leadership Council

  • Former NCAA Division II & III Head Softball Coach

  • 3 Years of Collegiate Head Coaching Experience

  • 5 Years of Collegiate Softball Coaching Experience

  • NFCA One-Star Master Coach Certification

  • Women's Coaches Academy Class #56 Graduate

  • Experience in Player Development, Recruiting & Program Building

  • Bachelor's Degree in Recreation, Sport & Wellness

  • Master's Degree in Financial Analysis

Director of Player & Coach Development

lily rivera

Alex Lacerda - Director of Strength and Conditioning / Coach / Leadership

alex lacerda

Director of Strength & Conditioning

  • Certified Strength & Conditioning Specialist (NSCA-CSCS)

  • Former NCAA Division I Strength & Conditioning Coach

  • Experience Training Professional Baseball Athletes (MLB & MiLB)

  • Specializes in Strength, Speed, Agility & Athletic Performance

  • Former Collegiate Baseball Player

  • Master's Degree in Exercise & Sport Science

  • Minor in Nutrition

Freddy Rivera - Associate Director of Player Development / Coach

  • More Than 20 Years of Softball Coaching Experience

  • NCAA Division III Head Softball Coach – Curry College

  • Former NCAA Division III Assistant Softball Coach & Recruiting Coordinator Gordon College

  • Helped More Than 55 Student-Athletes Advance to Collegiate Softball

  • Extensive Experience in Collegiate Recruiting & Player Development

  • Experience in Practice Planning, Skill Development & Team Culture

  • NFCA One-Star Master Coach Certification

Associate Director of Player Development

Freddy rivera