BUILD STRENGTH. DEVELOP POWER. ELEVATE PERFORMANCE.
TRAIN WITH PURPOSE. PERFORM WITH CONFIDENCE.
At Pure Skills Development, we believe strength and conditioning is about more than lifting weights. It's about developing athletes who are stronger, faster, more explosive, and better prepared for the demands of their sport.
Our approach combines proven training principles with individualized programming to meet athletes where they are and help them progress toward where they want to be.
Whether an athlete is building their foundation or preparing for the next level of competition, every session is designed with a purpose.
WHAT WE DEVELOP
OUR TRAINING PROGRAMS
BASEBALL & SOFTBALL PERFORMANCE
Designed specifically for baseball and softball athletes, this program focuses on developing the strength, rotational power, speed, and movement qualities essential to success on the field. Training is tailored to each athlete's physical needs, position, and stage of development to help maximize performance.
MULTI-SPORT ATHLETIC PERFORMANCE
Built for athletes across all sports, this program emphasizes the development of strength, speed, power, agility, and overall athleticism. Through individualized, sport-specific programming, athletes develop the physical tools necessary to perform at their highest level and meet the demands of competition.
ADULT STRENGTH & fitness
Whether you're looking to build strength, improve mobility, increase fitness, or simply feel better in everyday life, our adult training program is designed around your individual goals. With an emphasis on proper technique, progressive training, and long-term health, we help adults of all experience levels become stronger, healthier, and more confident.
MEET THE DIRECTOR
Alex Lacerda, MS, CSCS
Director of Strength & Conditioning | Pure Skills Development
Alex Lacerda is a Certified Strength and Conditioning Specialist (CSCS) with a Bachelor's degree in Exercise Science from the University of New Haven and a Master's degree in Exercise and Sport Science from Merrimack College. A former collegiate baseball player, Alex has experience working with athletes at all levels, including NCAA Division I athletes at UMass Lowell and professional athletes across baseball, football, hockey, and basketball, with experience training both Major League Baseball (MLB) and Minor League Baseball (MiLB) players.
As Director of Strength & Conditioning at Pure Skills Development, Alex is passionate about helping individuals of all ages and abilities reach their full potential. Whether developing athletes for competitive success or helping adults improve their strength, mobility, and overall fitness, his approach emphasizes individualized, evidence-based training, proper technique, and long-term development.